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1. Ebb & Flow
Chapter 1: Television's Ebb and Flow in the Postnetwork Era
Brief discussion of how various things have emerged to replace television, but it is still kicking strong!
Television's Not-So-Distant Past: The Network Era
Brief description of how the publication of the television programming grids demonstrates the explosion of television networks in the 1980s.
Polysemy
Television in general does not provide one consistent message. Even specific shows, even specific episodes within shows, do not have one single message or meanings.
Presents three axioms to approach television studies:
Interruption
Segmentation
Halting the Flow: Television in the Postnetwork Era
The excitement of what will television become is due to the fact that viewer's now have agency in relation to their programming and can interact with the programming to adapt it to their will. Viewers, in fact, have started to become producers themselves.
- Butler, Jeremy G. "Television's Ebb and Flow in the Postnework Era." In Television: Critical Methods and Applications, 3-20. 3rd ed. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2007.
Chapter Outline/Notes
intro: Television is Dead...Long live TV!Brief discussion of how various things have emerged to replace television, but it is still kicking strong!
Television's Not-So-Distant Past: The Network Era
Brief description of how the publication of the television programming grids demonstrates the explosion of television networks in the 1980s.
- Television shows come in a sequence (one after another on the same channel/network)
- Television shows are associated with other shows that show at the same time on different channels/networks.
Polysemy
Television in general does not provide one consistent message. Even specific shows, even specific episodes within shows, do not have one single message or meanings.
Presents three axioms to approach television studies:
- "A segment of the television flow...may be thought of as a televisual text--offering a multiplicity of meanings or polysemy." (p. 10)
- "The television text does not present all meaning equally positively or strongly." (p. 10)
- The act of viewing television is one in which the discourses of the viewer encounter those of the text." (p. 11)
Interruption
- network TV interrupts itself
- we interupt ourselves watching network TV
Segmentation
- TV is presented in segments, chunks, of programming that are not necessarily related (programs, commercials, chunks within programs like the news, etc.)
Halting the Flow: Television in the Postnetwork Era
Terms/Concepts to Know:
- time-shifting
- location-shifting
- network-era-television
- sequence of telvision programs
- association of television programs
- flow
- polysemy (& structured polysemy)
- text
- discourse(s)
- interuption
- segmentation
- interactivity
- agency
- narrowcasting
- push/pull
- tentpoll
- distribution
Related Course Outcomes
- Describe historic television programming breakthroughs, including their impact both at the time and later. (6. Programming Breakthroughs)
- Discussion of how various technologies have changed what we consider television.
- Describe both the benefits and negative impact of television ads on viewers. (11. TV Ads)
- Discussion of interruption and segmentation
- Identify and describe issues which television advertising is likely to encounter in the future. (12. TV Ads & the Future)
- Technologies affect time and location shifts that radically alter advertising capabilities
- Describe programming strategies for success in commercial television and non-commercial programming. (13. Programming Strategies)
- Accounting for shifts in technology as well as production and distribution
- Describe major views about the impact of television shows of various genres on the American public. (14. American Public)
- Concept of polysemy
- Describe various theories on the impact of television violence on viewers. (16. TV & Violence)
- Concept of polysemy
- Describe the evolution and social impact of the use of sex on television. (17. TV & Sex)
- Concept of polysemy
Post-Network Era Television Examples to Watch and Discuss
rrodrigo |
Latest page update: made by rrodrigo
, Aug 30 2008, 3:41 PM EDT
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| Started By | Thread Subject | Replies | Last Post | ||
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| rrodrigo | viewing question: LonelyGirl15 & Dr. Horrible (page: 1 2) | 23 | Dec 14 2008, 3:19 PM EST by murbacha | ||
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Thread started: Aug 25 2008, 4:53 PM EDT
Watch
How do LonelyGirl15 and Dr. Horrible "count" as television? In what ways are they not? What does that say about how television is changing? What other examples of non-TV-TV do you know of? How does your example count as "both"?
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| rrodrigo | Experiencing Interruption (page: 1 2) | 31 | Sep 26 2008, 9:26 PM EDT by Brittala | ||
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Thread started: Aug 25 2008, 4:55 PM EDT
Watch
Discuss your viewing habits, specifically focusing on the concept of interruption.
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| rrodrigo | viewing question: Made in Eureka (page: 1 2) | 25 | Sep 24 2008, 1:52 PM EDT by fmayorg0 | ||
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Thread started: Aug 25 2008, 4:54 PM EDT
Watch
What does the "Made in Eureka--Degree Men" commercial imply about television production and distribution in the future? What other shifts in commericials and other ways to finance television have you noticed in past couple of years?
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