10: Music TVThis is a featured page

Chapter 10: Music Television
  • Allan, Blaine "Music Television." In Television: Critical Methods and Applications, edited by edited by Jeremy G. Butler, 287-324. 3rd ed. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2007.

Murbach's notes

MTV made a huge impact on the promotion of videos in music television. It is clear that commercials and videos have borrowed from each other for production. Music Videos on television have endured the test of time despite some of the negative publicity. Music Videos continue to advertise for recorded music and their performers and provide entertainment for television. Production elements for music videos revolve around a single musical number. Visual elements may provide continuity editing and discontinuity with images but ultimately a complete story for the viewer.

Music Television and Music Video
  • MTV, VH-1, CMT and other various other Music Television programs
  • Various formats for Music Videos through out the years
Music television then and now.
  • Talking Pictures
  • Musicals
  • Movie Musicals
  • Soundies and Scopitones
  • Telescriptions
The Schedule and Organization of Music Television
  • VJ's purpose
  • Light, Medium and Heavy Promotion of Videos
  • Live Broadcasting and Rebroadcasting
  • Dayparting and Stripping
Music Television and Connecting with the Audience
  • VJ's performance
  • Musician performance
  • Informative Graphics
  • Viewer Participation
  • Music Video Categories
  • Division by Content Video
Performance
  • Musicians in video
  • Musicians absent in video
Narrative Videos
  • Storyline or Incident
  • Characters
  • Definable relationships and recognizable situations
Non-Narrative Videos
  • Ideas
  • Impressions
  • Feeling
The Visual Effects of Videos
  • Video without Images
  • Visual Presence
The sound effects of Videos
  • Voice
  • Sound Effects
  • Music
Video Appearance
  • Cinematography
  • Art Direction
  • Costume and Makeup

Stockton's Notes

Introduction: Welcome MTV!! Discusses how MTV was the first round-the-clock broadcast devoted to playing popular music. Also discusses the effect music television had on musicians.
Music Television and Music Video Discusses the difference between music television and music videos.
  • Music television is the system in which music videos are delivered. Music televisions popularity grew as satellite and cable television services grew..
  • Music videos are the visual representation of a recorded song. Often includes the musician who recorded the song, other actors, and may include special effects.
Compares and contrast music videos shot on videotape and those shot on film.
  • The music video will have higher resolution when using film than a standard videotape.
  • The picture (music video) can be manipulated with computers and electronics to add in more visual effects.
Antecedents and Influences
  • Talks about the different forms of music television, from musicals to concerts.
  • The art of making musicals for a film is basically the same as making a music video.
  • Describes how different directors made music videos.
  • Scoundies, Scopitones, and Telescriptions
How Television Organizes Time
  • Along with television and movies, the radio played a huge part in delivering popular music to audiences.
  • Music television shows have different ways of rotating music videos throughout their broadcast.
  • Besides organizing materials, stations must also organize their time.
How Music Television Relates to its Audience Whether it’s a DJ introducing a record, or a TV host introducing a performer, their jobs are pretty much the same.
  • VJ’s are speaking for the people when on television.
  • Music television has many ways to keep its viewers attention
Types of Music Video
  • Videos are categorized by the type of music the song is. (Rock, pop, hip-hop, country, rap, etc…)
  • Even music channels are dedicated to playing a certain type of music that way viewers know exactly what station to watch.
  • Videos may also be categorized by their performance, narrative, non-narrative, and graphic.
The Sound of Video
  • The reason for making a music video is for the sound (the song).
  • A bunch of different components combine to form the soundtrack.
The Look of Video
Lots of money is put into making a video, so that it stands out from all the rest.

Key Terms/Ideas/Concepts

  • Music Television
  • Music Video
  • Record
  • HDTV (high definition television)
  • Hollywood Musical
  • Spacial Incoherence
  • Soundies and Scopitone
  • Telescriptions
  • VJ (video jockey)
  • Dayparting
  • Stripping
  • Performance Video
  • Narrative Video
  • Non-Narrative Video
  • Lip-syncing

Related Course Outcomes

  • Describe the functions and artistic responsibilities of each of the major members of a television crew. (1. Television Crew)
    • Discussion of VJs and how they've changed throughout the years.
  • Describe and apply principles of aesthetics used in the critical analysis of a television show.(2. Aesthetics)
    • The meaning and beauty that may be behind a musical or the great art of a video.
    • Describe how visual and sound elements and video appearance can change the aesthetics of a music video.
  • Identify the technical elements of a TV show and explain how those elements are used to stimulate different emotional responses from the audience and to illuminate the lives of the characters. (3. Technical Elements)
    • Discussion on Narrative Video versus Non-narrative Video
    • Discussion on Graphics
  • Describe the characteristics of live drama, vaudeville, radio, and movies as sources of material in early television. (4. Early TV)
    • Discussion on how the organization of time for Music Television has adapted a format similar to radio
    • Discussion on how early images from film and musical sequences from Hollywood musicals have debuted in music videos
  • Analyze several significant TV shows to explain the techniques television artists use to express their ideas and values. (5. Significant Shows)
    • Discussion on the color sequences in Music Television
    • Discussion on the beat of a recording and its relevancy to the prod of a video
  • Describe historic television programming breakthroughs, including their impact both at the time and later. (6. Programming Breakthroughs)
    • The breakthrough of music videos and music television shows.
    • American Bandstand (1957-87, 1989)
    • MTV (1981-current)
  • Identify the names and major works of significant TV artists from the beginning of TV broadcasting through the present. (7. TV Artists)
    • Discussion of the first video broadcast, “Video Killed the Radio Star”
    • Discussion on the “Jazz Singer (1927)” and “talking pictures”
  • Describe how TV has reflected and interpreted major events in the last 45 years. (8. TV & History)
    • A discussion on how Music Television relates to its audience as with American Idol (fund raising for Hurricane Katrina)
  • Describe the characteristics and representative examples of major TV genres, such as sitcoms, social comedies, dramas, news, sports. (9. TV Genres)
    • Discussion on types of music (rock, hip-hop, dance, rap, metal, alternative, heavy metal, classical, middle-of-the-road, jazz, etc.)
  • Describe the use of live drama, vaudeville, radio, and movies as sources of material in early television advertising. (10. TV Advertising History)
    • Discussion on Music Video vs commercial
  • Describe both the benefits and negative impact of television ads on viewers. (11. TV Ads)
    • Discussion on Music Video vs commercial
  • Identify and describe issues which television advertising is likely to encounter in the future. (12. TV Ads & the Future)
    • Discussion on the merging of Music Video and commercials
  • Describe programming strategies for success in commercial television and non-commercial programming. (13. Programming Strategies)
    • Discussion on stripping versus dayparting with the organization of time
  • Describe major views about the impact of television shows of various genres on the American public. (14. American Public)
    • Discussion on age and perspective
  • Describe factors common to both national and local television news shows, such as topic selection, limitations on depth of news coverage, and importance of personal attributes of news anchors. (15. TV News)
    • Discussion on video sample analysis
  • Describe various theories on the impact of television violence on viewers. (16. TV & Violence)
    • The impact that all the violence that is showed in music videos has on our younger audience today.
    • Discussion on the viewer's perspective of music video as an expression of thoughts, ideas and feelings
  • Describe the evolution and social impact of the use of sex on television. (17. TV & Sex)
    • How are the music videos that have half naked women and sex influencing our audiences?
    • Discussion on the viewer's perspective of music video as an expression of thoughts, ideas and feelings
  • Describe regulation of television, such as licensing requirements, providing equal time, and the fairness doctrine, and the impact on both television and its viewers. (18. TV Regulations)
    • Music video ratings, appeal and supply and demand
  • Compare television programming and its impact in the United States with that in other countries. (19. TV & the World)
    • How are the music videos in our country different than in any other country? Is there more or less violence, sex, and drugs shown?
    • Comparison of international versus local musicians

Examples to Watch & Discuss




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murbacha Aspect 10 Dec 17 2008, 5:11 PM EST by Brittala
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What aspects of American Idol engages and connects with the audience and how does it compare to similar shows that ran in the past?
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kstockton000 Story lines in videos 15 Sep 29 2008, 10:40 PM EDT by fmayorg0
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“Thriller” has a short story line before the song even starts. How does that create intensity before the song starts? Does it heighten your curiosity for the video or do you loose interest more quickly?
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murbacha Sound Perspective 4 Sep 29 2008, 10:28 PM EDT by Banshee350
Thread started: Sep 23 2008, 12:13 AM EDT  Watch
What is sound perspective and how can it affect a video and video performance differently?

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